The Marketing Planning Process Essay Example | Topics and Well Written Essays - 5000 words

The Marketing Planning Process - Essay Example Brick game developed by Lego is an ideal example of healthy toy that leads to develop creativity of children. However, this game is at its declining stage due to decreasing popularity among the emerging consumers. The word ‘Lego’ is a Danish word that means ‘play well’. The company was founded by the Ole Kirk Kristiansen who was also the inventor of world famous brick game. Since last 80 years, the company is operating and it has expanded its business in entire Europe, USA and some countries of Asia-Pacific region (Lego-b, 2010). Primarily, the company has developed its four objectives to meet its overall corporate objectives. These are â€Å"play promise – joy of building pride of creation†, â€Å"people promise – succeed together†, â€Å"partner promise – mutual value creation† and â€Å"planet promise – positive impact† (Lego-c, 2009). The progress report of the company distinctly describes specific areas of objectives. However, consumer satisfaction and safety is the first priority for the company and it is able to meet higher level of consumer satisfaction that makes it world’s fifth largest toy manu facturing company (Lego-d, 2010). Michael Porter developed the concept of value chain that includes entire activities of a business for improving firm’s overall value. â€Å"He referred to the internal chain of work process that deliver value to the immediate customer of the company, whereas the deliver value to the end customer was termed value system† (Andersen, Fagerhaug and Onsoyen, 2008, p.39). The following figure shows a model of value chain that is fit for toy manufacturing business of Lego. Lego has developed its entire value chain to meet its long-run and short-run objectives. Lego has developed its new â€Å"radical value chain management framework† (Valcon, n.d.). For manufacturing high quality and innovative games, the company has set up its plants in Denmark, Czech Republic, Mexico and Hungary. Many products and

What Does the Fence Represent in Frences Essay Example for Free

What Does the Fence Represent in Frences Essay In reality, people have certain things that they carry around or have in their homes that will give them what they need to be in a comforting state of mind. In the play Fences by August Wilson, this item happens to literally be a partially built fence around a dirt yard with a raggedy looking house in the center of it. Each family member sees the fence a little differently and provides a certain symbolic perspective on what it has to do with their family. Cory, who is Troy and Rose’s son, sees this fence as just another chore that his mom and dad are constantly making him go out of his way to help build and complete this fence. He doesn’t necessarily have much meaning behind how he sees it, but just gets annoyed when his parents ask him to help build it. In connection to this, Troy states to Cory, â€Å"Your first chore is to help me with this fence on Saturday. Everything else comes after that† (Wilson 31). Instead of going to football practice, Troy is making Cory help him build this fence. Troy wants Cory to work hard and have a good future, and by not letting him play football, he’ll have a better sense on knowledge in the real world. On the other hand, Cory’s mom Rose has a different perspective on it. She states, â€Å"Jesus, be a fence around me every day. Jesus, I want you to protect me as I travel on my way† (Wilson 21). Rose sees the fence as a holy protective shield amongst herself, her house, and her family. She will feel safe when she sees the fence being built and protecting her from this. Finally, Troy takes much pride in this fence, which is why he always is working on it or having Cory help him with it. Since the fence takes ultimately ten years to finally be completed, it symbolizes the partially built factor. The fence represents a wall that hold it’s the family and keeps unwanted things out. However since it is only partially built, problems are still probable to come in and invade their family.

The Influence Of Personal Experiences In Emily Dickinsons Poetry Essay

The Influence of Personal Experiences In Emily Dickinson's Poetry   Ã‚  Ã‚  Ã‚  Ã‚  None of Emily Dickinson's readers has met the woman who lived and died in Amherst, Massachusetts more than a century ago, yet most of those same readers feel as if they know her closely. Her reclusive life made understanding her quite difficult. However, taking a close look at her verses, one can learn a great deal about this remarkable woman. The poetry of Emily Dickinson delves deep into her mind, exposing her personal experiences and their influence on her thoughts about religion, love, and death. By examining her life some, and reading her poetry in a certain light, one can see an obvious autobiographical connection.   Ã‚  Ã‚  Ã‚  Ã‚  All the beliefs and emotions Emily Dickinson wrote about were based, in one way or another, on the same aspect of her upbringing, which was religion. During her childhood, life in Amherst was based strongly upon religion and Puritan values. The distinctive Puritan virtues of simplicity, austerity, hard work, and denial of flesh, were ever-present disciplines in Emily's life (Sewall 22). Despite her stubborn denials to be labeled, she was very much of a â€Å"New Englander†. Cynthia Griffen Wolff, author of Emily Dickinson, points out that Emily â€Å"knew every line of the Bible intimately, quoted from it extensively, and referred to it many more times than she referred to any other work... yet in this regard she was not unusual by Amherst's standards† (72). The most prominent figure of religious virtues in her life was her father, Edward Dickinson. Reading the Bible to his children and speaking in town of religious ethics were daily events in his life. At home, he tried to raise his children in the rigorous religion of their ancestors, however his methods appeared quite harsh. People who knew the Dickinsons referred to Edward as a â€Å"severe, latter- day Puritan, a power-minded tyrant...†, and his home was often depicted as a â€Å" gloomy prison† (Sewall 8). In fact, Emily's fear and awe of him seemed to dominate her life. Although he read aloud from his Bible, conducted prayer service in his home daily, and he educated his children in a strict Puritan way, he himself was not quite a believer. He delayed conversion until well into middle age, â€Å"...displayed no mark of singular devotion, defined his vocation in terms of business, an... ...ath - distancing it, coming to terms with it, and finding no fear in it† (Sewall 665).   Ã‚  Ã‚  Ã‚  Ã‚  The personal experiences of Emily Dickinson had a great influence on her poetry. Through her verses we can understand and relate to her much more easily. Without them, her withdrawal from society would have kept her unknown. Once she wrote:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  This is my letter to the World   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  That never wrote to Me -   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The simple News that Nature told -   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  With tender Majesty   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Her Message is committed   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  To Hands I cannot see -   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  For love of Her - Sweet - countrymen -   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Judge tenderly - of Me It seems fairly obvious that Emily Dickinson knew that someday her poems would be found and would be used as a window into her thoughts.

Analysis the Song “The Way We Were” Essay

There is a song—a love song that has touched several hundred thousand audiences’ hearts; it expresses the overflowing feelings of a woman who used to live in her intense true love. â€Å"The Way We Were,† by Alan Bergman, Marilyn Bergman, and Marvin Hamlisch illustrates the innermost emotions and regret of a middle-aged woman when she reflects on the youth which she had gone through. This song has a light beat and slow tempo forming delightful sensations for the listeners, but it also leaves audiences a profound message to think about. Sophisticated audiences may find themselves in the song. It brings out fervor, especially for people who have been living in love. Marilyn Bergman uses simple words, but it is very touching and emotive. Basically, it is a classical song which was played by symphony orchestras and performed by Barbra Streisand. By just looking at the lyrics, one would feel the sentimental soul and an introspective mind of a sensitive woman. In the first line of the song, she writes â€Å"Memories, light the corners of my mind. Misty watercolor memories of the way we were. These memories have been engraved in her heart; they are neither gloomy nor euphoric, but they are vivid images which she wants to repress in the most innermost sphere of her mind. It is not just something very hurtful; it is not blissful to think of either. Her feeling is a mixture of nostalgia, melancholy, and a little bit of regret that is rushing through her body. Former familiar scenes were depicted in her mind, but, somehow, t hey are both painted with watercolor and blurred, symbolizing a mystical ethereal world that solely exists in her imagination and belongs to her only. Near the middle of the song she wonders, â€Å"If we had the chance to do it all again. Tell me would we? Could we? † She already knows her former love would never come back again; the melody sounds like she is missing and regretting her loss of love. The term â€Å"Would we? Could we? † is deliberately sung slowly and softly as mumbling is also a way to convey her thoughts. Despite her haunting regret, she prefers keeping that regret to making up her love again because she knows wistful moments and romantic longings that she has right now wouldn’t exist if her love remained today. It is such an uncanny feeling and an agonizing struggle between the logic and the sentiment of a human being. The last couple lines expose changes in her mood, â€Å"Memories may be beautiful and yet what’s too painful to remember. We simply choose to forget, so it’s the laughter we will remember whenever we remember the way we were. † She used to live in love with both happiness and bitterness, but she had to learn how to forget unpleasant experiences to keep the most exquisite feelings inside herself. Does she â€Å"simply† choose to forget? It is not something easy to do. The way Barbra Streisand sings shows internal struggling when she decides to get rid of mental pains. The word â€Å"laughter† here is not simply something funny and delightful to laugh at; it is also a pang of remorse and regret about the love and the youth that are gone from her life. Marilyn Bergman used simple words to describe emotion of the woman in this song, so it is quite easy for listeners to apprehend the meaning; however, its melody and the way Barbra Streisand performs it, the most essential factor, helps the song convey the message to audiences . The intended stress in every single word of her lyrics is absolutely touching. For example, the word â€Å"smiles† in the second line was purposely lengthened to give a hint to the audiences so that they can comprehend the whole significance of the song. It is a beautiful song evoking diverse memories for listeners. Each listener will feel and interpret the song in different ways depending on their character and their personal experiences. However, one thing for sure is that these audiences will feel more appreciative of people around them so that they will not be regretful later on.

The Most Important Discovery in the Last 100 Years

A lot of significant discoveries have been made over the past centuries. While various discoveries in astronomy, science, physics set our lives on entirely different course, I strongly believe that the discovery of the fist antibiotic, penicillin played a crucial role in the history of mankind. Firstly, before the discovery of penicillin some diseases were incurable and any wound could result in death because of bacteria. Though different methods in medicine were used to limit outbreaks and reduce the spread of diseases, researchers did not know how to kill bacteria that caused diseases. Invented by Alexander Fleming in 1928, penicillin cured a lot of diseases that had caused so much pain and suffering. For example, such illnesses as sepsis and pneumonia were fatal in the majority of cases. Penicillin became the fist drug to defeat those illnesses. Moreover, due the use of penicillin during World War II a tremendous amount of soldiers survived. Penicillin made a major difference in the number of deaths and amputations caused by infected wounds. This antibiotic was the most powerful, the least harmful and gave quick results. Though being the most limited cure, penicillin saved countless lives during the war. Last but not the least, penicillin played an important role in the increase of world life expectancy. It prevented population from the risk of getting the fatal diseases such as fevers, sepsis and pneumonia and reduced deaths at young ages. To illustrate this, the world life expectancy has doubled over the past two centuries from 45 years in 1920 up to 67 and more nowadays. Above all, a lot of other types of antibiotics were developed from penicillin, such as amoxicillin, which, in turn has treated other serious diseases and become innovation in medicine. To conclude, the invention of penicillin became a very important event in the history of medicine. The use of penicillin helped to save lives of many people and reduce the number of losses during World War II. It is impossible to imagine the modern life without antibiotics. Due to them people are not in danger of suffering from serious diseases as they were before the invention of the life-saving cure.

Albert EinsteinMan of Vision essays

Albert EinsteinMan of Vision essays Albert Einstein, perhaps the greatest mind ever to have walked the face of the earth, was born on March 14, 1879 in Ulm, Germany. As a boy, he hated school, and felt that the regimented and repetitive nature of schooling in Germany at that time had any promise of helping his future. He did not do well in school, mainly because he did not care to learn what was being taught to him. While he seemed to be a bright child, his schoolwork did not interest him, but at the same time the simple compass that his father owned fascinated him. Albert constantly harassed his father and his Uncle Jake with questions concerning how the compass worked, and what caused it to work. The answers about gravitation and magnetism kept him up at nights as he attempted to obtain a better grasp of the meaning of these concepts. After hearing of his fascination with these scientific concepts, Max Talmey, a family friend, lent young Einstein books on mathematics and natural science. Upon reading these boo ks, Albert was hooked. From that time on, he was constantly reading about science, geometry, and other areas of math. Even with his newfound knowledge, school was still not interesting, and it was actually worse than it had been before. Now, along with his dislike of the teaching methods, his classmates disliked him for being somewhat of a loner, and because he was so much more intelligent than any of them. His lone passion outside of science was playing the violin, which he continued to do throughout his life. His love of the violin stemmed from his love of classical music, which his mother encouraged him to listen to. But because of his difficulties associating with his teachers and fellow students, he dropped out of school at the age of fifteen. Two years later, however, he was back in school at the Polytechnic Institute in Zurich, Switzerland, a place that would continue to have a profound effect on his life. Even this did not come easily fo...

Social Darwinism essays

Social Darwinism essays In his most famous book On the Origin of Species, Darwin included four major arguments: that new species appear; that these new species have evolved from older species; that the evolution of species is the result of natural selection; and "that natural selection depends upon variations and the maintenance of variation in spite of the tendency of natural selection to eliminate 'unfit' variants" (403). After Charles Darwin published On the Origin of Species in 1859, Herbert Spencer(1820-1903) took hold of Darwin's theory of natural selection and applied it to society as well as evolution. He strayed from biology to society. Spencer's ideas became known as Social Darwinism. The theory of natural selection holds that only the most well-adapted individuals in a population will survive and reproduce. These successful individuals pass on their adaptive advantage to their offspring. Over many generations, the process ensures the adaptation of the entire population to its environment. This holds true in the jungle, but it was Spencer who coined the phrase "survival of the fittest" to describe the competition among human individuals and groups. He argued that human progress resulted from the triumph of more advanced individuals and cultures over their inferior competitors. Wealth and power were seen as signs of inherent "fitness," while poverty was taken as evidence of natural inferiority. In the late 19th and early 20th centuries, Social Darwinism was used to argue for unrestrained economic competition and against aid to the "unfit" poor. The theory was also used to justify racist and imperialist policies in Europe and the United States. Social Darwinist ideas fell from grace in the early 20th century; Herbert Spencer's reputation as a philosopher and social theorist toppled with it. Spencer once wrote of society. These are the traits that societies have in common with organic bodies. And these traits in which they agree with organic bodi...

Come and see us at HRD - Emphasis

Come and see us at HRD Come and see us at HRD Its less than a month until the CIPD HRD conference (thats the Chartered Institute of Personnel and Developments annual Human Resource Development event, for those who like some words with their capitals). Well be there will you? Emphasis CEO Rob Ashton will be giving a talk at 11.45 on Thursday 26 April and demonstrating his sentence supercharger technique. Come along and find out how to supercharge any sentence in 60 seconds, giving yourself a huge tactical advantage when it comes to getting your message across. Its a great opportunity to experience a key part of the acclaimed High-impact business writing course. Director Tom Wilde and Development Manager Jenny Ferguson will also be there, on stand 631. You can pre-book an appointment through our exhibitor profile and order your free copy of our style guide The Write Stuff for collection. Or just come and say hello. The HRD conference will take place on 25-26 April, at Olympia in London. Click here for tickets.

A written reflective report (1500 words) on your strengths and Essay

A written reflective report (1500 words) on your strengths and weakness in relation to your chosen career - Essay Example Therefore,choosing to study Arabic and English expands the job opportunities for a public practitioner to secure a job of public relation in Arabic and European nations. Moreover, studying of a foundation course that support public relation course helps one to develop competence or experience in publicity. For example, studying a foundation course such as psychology helps to understand how to relate to people under a certain limit that cannot provoke their ego. On the other hand, language barrier is one of the major challenges that affect public relation.My career as a public relation practitioner has been successful because speaking languages like Arabic and English,two of the most spoken languages internationally has helped to be competitive in job opportunities as a public relation practitioner. It has assisted in developing skills such as fluent speaking using foreign languages such as Arabic and English something not common to many practitioners worldwide. Modern public relation has entered the â€Å"fourth wave† of technological change in the field creating an impact of information highway technologies. Therefore, the demand for ICT literate public relation practitioner in professional of public relation has increased. ICT use has been beneficial to media practitioners such as journalists in gathering and recording of information. Moreover, internet has currently improved public relation through websites such as Facebook that allows the subscribers to socialize from different part of the world at a very low cost. Therefore, being ICT literate has helped practitioners to be successful in their work since it has increased their efficiency to outreach a large number of people locally and internationally. Moreover, a practitioner becomes skillful on the use of language used by different group of people at different occasions such as social language used by youths in social media such as

Euthanasia Research Paper Example | Topics and Well Written Essays - 2750 words

Euthanasia - Research Paper Example Thereafter, the attitudes of medical personnel are examined, in light of individuals’ ethics and morality, and based on academic studies cited. In summary, it is established that the level of commitment medical personnel – both physicians and nurses – have to their chosen religion, the more negative their attitudes to euthanasia are. The paper then touches on legislative and public approaches to this phenomenon, and contrasts these to the nature and aims of medicine, as these are understood by the public. Both the reliability of, and the absolute nature of medical diagnoses, as well as the ability of a terminally ill patient to make rational decisions are highlighted. Both are found to be less than satisfactory, and the paper concludes with the Christian perspective that God has ultimate power over life and death. Euthanasia, therefore, is not a morally or ethically acceptable practice. Gielen, J., Van den Branden, S., Van Iersel, T., & Broeckaert, B. (2011) â€Å"The Diverse Influence of Religion and world View on Palliative-Care Nurses’ Attitudes towards Euthanasia† Journal of Empirical Theology 24 (2011) pp. 36-56  © Brill Publishing Holt, J. (2008) â€Å"Nurses’ attitudes to euthanasia: the influence of empirical studies and methodological concerns on nursing practice† Nursing Philosophy (2008) Vol. 9 pp. 257-272  ©The Author and Blackwell Publishing Ltd. Van den Branden, S. & Broeckaert, B. (2011) â€Å"Living in the hands of God. English Sunni e-fatwas an (non-) voluntary euthanasia and assisted suicide† Med Health Care and Philos (2011) Vol. 14 pp. 29-41 DOI 10.1007/s1 1091-010-9280-1 Published online: 1 September 2010  © Springer Science+business Media B.V. 2010 Varelius, J. (2006) â€Å"Voluntary Euthanasia, Physician-Assisted Suicide, and the Goals of Medicine† Journal of Medicine and Philosophy 2006 Vol. 31 pp. 121-137 ISSN: 0360-4310

Effects of Taxation on Macro & Micro economics Term Paper

Effects of Taxation on Macro & Micro economics - Term Paper Example Adam Smith, the famous father of economics was behind the classification of economics. This term paper seeks to evaluate the effect of taxation on both the Macro & Micro economics. Taxation is a key facet in any economy as suggested by Adam Smith in his work on Canons of Taxation .The paper also suggests the areas of further study, in which researchers and other scholars are invited to work on. The Overall the study of economic environment is divided into two halves, microeconomics and macroeconomics. The "Micro" originated from a Greek word. The word means small. Microeconomics entails the study of individual economic units. It is concern with particular individual elements in the economy. It thus gives a worm’s eye view of the economy."Macro" originated from Greek word whose meaning is large. Macroeconomics entails the study of global perspective of the economy. It combines the national or international economy concepts of economy e.g. Total Output, Income and Expenditure, U nemployment, Inflation Interest Rates and Balance of International Trade, etc and what economic policies a government can pursue to influence the conditions of the national economy. It thus gives a bird's eye-view of the economy (Gupta 409) This term paper will focus on taxation as a factor that affects both micro and macro-economic fields. The overall function of taxation is to provide funds to finance the activities of government and can be discussed in the following terms: First, Tax revenue is required to pay for goods and services which government provides: These could be public such as defence or merit goods such as education and medical services respectively. Second, a major function of taxation is to bring about some redistribution of income of income – progressive tax system. Third, Tax revenue may be used to pay interest on national debt. Fourth, Taxation may be used as a fiscal policy instrument to influence full employment levels. Fifth, Social welfare function: i s the use of tax to discourage the production of harmful commodities. Sixth,-Protection policy Function. The Seventh function is the economic stability goal by discouraging unnecessary expenditure (Marshall 87). Adam Smith was the first economist to study the principles of taxation and how they affect the economic environment. Adam Smith came up with principles of taxation; these are equity, certainty, economy and convenience. He came to believe that when a tax is imposed certain conditions must be fulfilled. These conditions are what he called canons of taxation (Marshall 324).These are: The Canon of Equity: This refers to the fairness of a tax system. It’s borne out of the feeling that â€Å"the states’ subjects should support the government in a proportionate way in regard to the revenue they derive’’ (Marshall 324). This means that every person should pay the tax based on the ability; they don t pay the amount. There are three approaches of achieving equity, namely: The Benefit Principle; under this approach, benefits derived from the consumption of goods and services are used as the basis for taxation. Thus people should be taxed according to the benefits they derive from the consumption of public goods. The disadvantage here is to determine the benefits and expenditure of each tax payer. First, The ability to pay: Here the argument is that citizens of a given country are differently endowed in wealth and earnings. Besides the government cannot raise enough funds to finance public expenditure if each and everyone was asked to pay the same amount of tax. So ability to pay should be the basis for taxation because the tax burden is distributed equitably. However, ability to pay is very difficult to effect because of

Method of chemical strengthening Coursework Example | Topics and Well Written Essays - 1000 words

Method of chemical strengthening - Coursework Example   A glass has low tensile strength compared to other solids. Glass is considered to be a liquid solid, an amorphous solid. It lacks crystalline structure which other solid used to have. Lacking crystalline structure, a glass has a very slow moving set of molecules with no definite arrangement. There are several techniques to strengthen tensile strength of a glass material. One technique is strengthening by means of so much heat and cold. The glass material is first heated at an extremely high temperature and then suddenly cooled. The effect of heating is by loosing more the molecules and the sudden cooling is to compress it thereafter. Another method of strengthening is called chemical strengthening. This is where the glass material is submerged into a potassium nitrate solution. The high-mass potassium molecule, which is bigger, then replaces the sodium molecule in the glass material. It compresses the surface of the glass material and thus, making it more tough. 3. Griffith is co ncerned not for the strength of a material but for more, the defects. His equation is to know the ability of a material to resist a flaw and fractures. He used Young’s modulus or the stress over strain ratio to get how much stress energy is needed for a material to rupture from a certain length of fracture. Needless to say, the less stress over strain ratio a material has the little stress energy it will need to rupture and collapse. Now steel in general has 200 GPa and a glass only has 90 GPa.

How useful are invertebrate infection models for studying bacterial Assignment

How useful are invertebrate infection models for studying bacterial pathogenisis and therapy - Assignment Example The infection cycle involves the disease causing agent managing entry into the host either through adhesion or penetration, assimilation of nutrients to generate more copies of itself and subvert the defence systems of the host and eventually exit from the host to start another cycle in a different target. Numerous in vitro and in vivo infection models have been developed over the years to identify virulence factors and understand its regulation. The fact that some of the host-pathogen interactions have been evolutionarily conserved has led to the establishment of model systems to understand pathogenesis from both the hosts’ and pathogens’ side. Much remains to be understood about the host-pathogen interaction at the molecular level and model systems that are most informative of this could be systems in which the pathogen and host are both amenable to genetic analysis (Pradel and Ewbank, 2004). A number of non-vertebrate model organisms have been developed in order to study host-pathogen interactions which facilitates not only a better understanding of virulence mechanisms but also permit direct genetic techniques to study host defences while reducing cost and ethical constraints associated with mammalian model systems. Non-vertebrate models have also been more popular in bacterial pathogenesis studies because of the following factors: To understand the complexity of virulence-defence interactions a number of pathogen-host systems are required. Simple easy to handle organism such as D. discoideum, C. elegans, D. melanogaster and G. mellonella helps in identifying virulence factors and understanding their functions. Comparative studies in host models also contribute to the identification of novel elements involved in host susceptibility and resistance. Some of these elements conserved over species may also contribute to our understanding of pathogenesis in vertebrates. The genetic tractability of the simple host models will also make possible refined

Environmental Planning Research Paper Example | Topics and Well Written Essays - 250 words

Environmental Planning - Research Paper Example Environmental planning activities are most pronounced in cities and urban places due to the fact that they are the regions most concentrated with development activities in addition to the large populations that reside in such places. In such a case, poor planning would lead to: environmental damage; social, economic, and cultural exclusion; and strains on the transport system. In the quest for enhancing sustainability is such places, planners should keep in mind that sustainable cities and urban places are an important factor to economic and social development which makes it the main engine of growth. They should also keep in mind that environmental degradation is the greatest obstacle to social equity and economic efficiency. The planners need to carefully study the components of federal or state regulations to understand the complex interactions between environment and development so that sustainability will be enhanced through a proactive management approach that is based on the understanding of these interactions. In this manner, all the future projects will be sustainable in terms of enhancing growth and development, which is supposed to be the main aim of any developmental

How useful are invertebrate infection models for studying bacterial Assignment

How useful are invertebrate infection models for studying bacterial pathogenisis and therapy - Assignment Example The infection cycle involves the disease causing agent managing entry into the host either through adhesion or penetration, assimilation of nutrients to generate more copies of itself and subvert the defence systems of the host and eventually exit from the host to start another cycle in a different target. Numerous in vitro and in vivo infection models have been developed over the years to identify virulence factors and understand its regulation. The fact that some of the host-pathogen interactions have been evolutionarily conserved has led to the establishment of model systems to understand pathogenesis from both the hosts’ and pathogens’ side. Much remains to be understood about the host-pathogen interaction at the molecular level and model systems that are most informative of this could be systems in which the pathogen and host are both amenable to genetic analysis (Pradel and Ewbank, 2004). A number of non-vertebrate model organisms have been developed in order to study host-pathogen interactions which facilitates not only a better understanding of virulence mechanisms but also permit direct genetic techniques to study host defences while reducing cost and ethical constraints associated with mammalian model systems. Non-vertebrate models have also been more popular in bacterial pathogenesis studies because of the following factors: To understand the complexity of virulence-defence interactions a number of pathogen-host systems are required. Simple easy to handle organism such as D. discoideum, C. elegans, D. melanogaster and G. mellonella helps in identifying virulence factors and understanding their functions. Comparative studies in host models also contribute to the identification of novel elements involved in host susceptibility and resistance. Some of these elements conserved over species may also contribute to our understanding of pathogenesis in vertebrates. The genetic tractability of the simple host models will also make possible refined

Annotated bibliography for analyzing a concept paper

For analyzing a concept paper - Annotated Bibliography Example as many other books or literatures on this topic do not explore real time analysis as this one, in fact, most of them only explore the relationship between PTSD and the patterns of texts in archived documents. The author addresses a wide audience because apart from addressing the psychologist alone, it can also be used by the parents and family for the participants. This is made easy by the inclusion of sample system architecture and implementation that can be used as an early screening tool for information on the participants that require close follow up. The book is also current with the official release date being April 2012 and all the authors are professionals with wide experience in computer science. Therefore, their work would be recommendable when used as a scholarly source. This book looks into the lives of clinicians who attend to trauma survivors. The book further explains how in the course of treatment to these survivors it has been established that an emotional intensity and stress levels from the survivors affects this clinicians as they listen to their stories. The authors further explain that with respect to posttraumatic therapy, there are very few experiential studies relating to pervasiveness, dynamics and personality of the mental health expert’s empathic stress reactions related to exposure to trauma survivors. The authors Wilson and Thomas carryout a study and provide data for effective management in a move to help those that are affected by empathic strain from their professions. The authors both having attained PhD levels in their studies can be viewed as of qualified opinion and, therefore, making their work credible for use in scholarly research work. Though the book was written in 2004, it cannot be termed as outdated since the information offered is still current and widely practiced. The book although not biased tends to touch on cases of severe trauma and graphic descriptions related to war crimes and torture. Therefore, it is not

Communication Unit Essay Example for Free

Communication Unit Essay To build relationships – by smiling, waving or simply saying hello when building a relationship with a new child, new member of staff or new parents settling into our setting. †¢Maintaining relationships – by simply saying hello or goodbye to people and children in our setting is maintaining a relationship which involves a lot of our language and communication use. To gain and share information – which helps us in the way we work. Information we gain and share not only comes from the children but from the parents, families, colleagues and other professionals. †¢To gain reassurance and acknowledgement – by giving children praise, physical reassurance, making eye contact or showing interest in what activity they are doing as well as providing colleagues with reassurance and acknowledgment in sharing new ideas and information. To express needs and feelings – this includes colleagues, parents and children as we need to be able to express our needs and feelings in order for needs to be met and for the effective running of the setting. †¢To share ideas and thoughts – this includes colleagues, parents and children such as creative ideas and thoughts. (A. C 2) It is important to establish good relationships with children, parent, colleagues and other professionals to ensure the effective running of our setting which allows for us to plan and meet their individual needs. Those with good communication skills such as body language, facial expressions and ways in which others listen and talk to you, will have strong relationships with parents, colleagues, children and other professionals. Some ways that communication affects relationships are: †¢Sharing and gaining information – as we need to be able to share and gain information to help the effective running of the setting which may include information on how the child is feeling, what interests them, any information to do with their health and welfare such as any allergies, or conditions i. . asthma, learning needs i. e. referrals to speech and language therapist. †¢Settling in – as children would feel uncomfortable settling in until they are comfortable with us which means that finding ways to communicate with the child is important to start building a relationship with them which will help settle them. It is not only the child who may find it hard but their parents also so it is important to find ways to communicate with the parents to build a relationship where they have total confidence and trust in us to care for their child. Supporting children’s play and learning – this depends on the quality of the relationship between adult and child as children play and learn more effectively when they are relaxed and comfortable with those around them. They will also benefit from playing and learning activities with adults through good communication which can allow adults to help them learn new vocabulary, develop different concepts and express ideas. †¢As children get older they will move between different setting s s uch as from day nursery to nursery school which means they will be around different carers during a day. This can be made easier if all adults involved share a good relationship which allows them to communicate easily. †¢Effective teams – as we often work with other professionals it is important for us to work well together and build strong professional relationships as the quality of relationships with other professionals can be enhanced or threatened depending on how we speak to them, react to their ideas or suggestions and the tone in which we speak to them. It is important to have a good relationship as if the relationship has broken down then the quality of service for children and their families is likely to be less effective. Outcome 2: Be able to meet the communication and language needs, wishes and preferences of individuals (A. C 1) This will be seen in observation. (A. C 2) There are a number of factors that early years workers need to consider in promoting effective communication with others as it is essential to consider different communication methods which are the right communication style, although most of our communication is based on face to face interactions there are certain factors we need to consider when using this communication style such as: Environment which is important to think about the location as in a busy and loud environment it is hard to communicate and have a conversation such as for parents and young people we may choose a quiet place whereas with toddlers and young children we need to provide a welcoming and friendly place. Proximity, orientation and posture which helps us to be sensitive towards other peoples needs such as children who we may have a strong positive relationship with may feel better having us close to them but with children who we do not know this might scare or push them away which also requires us o be observe when communicating. Also how to position your body when communicating as to not be so direct when standing right in front of a child or adult as this makes it uneasy to break eye contact which could make the encounter uncomfortable where standing at a slight angle allows it to be less direct and at ease to break off eye contact, although it is not only how you position your body but o n posture also whether standing or sitting as you do not want to seem bored by maybe being slouched down. It is important to think about what signals we give out. Listening skills which is also known as active listening which requires not only listening but observing body language, gestures, facial expressions and other signals that are being sent out by the child or adult. By giving your full attention to the other person is not just listening to what they are saying but on how they say it which is important when encouraging young children’s speech and dealing with parents. Time it is important to not rush communication as children and adults need time to think of how to respond and what they would like to communicate in conversation. A. C 3) This will be seen in observation. (A. C 4) This will be seen in observation. Outcome 3: Be able to overcome barriers to communication (A. C 1) Communication is based on sharing and is important to remember when promoting effective communication is that not everyone shares the same views and experiences such as childhoods, culture, family background or linguistic knowledge. Therefore we can not be sure that our own personal styles of communication will be effective. A number of factors that can affect people’s communication are: Culture and family background affects the way in which people communicate as in some cultures eye contact is interpreted differently and is not essential in the way they communicate as well as family background as each family is different and share their own ways of communicating together such as children who hear bad language at home and repeat it not realising or a child who hears more than one language at home. Some children may come from a loud and confident family whereas another may come from a shy and timid family which affects the way they communicate in childhood and in adulthood. Personality can affect the way in which children and adults communicate as early on we can see children who are more daring and outgoing yet they may not have developed language. Identifying and observing a person’s personality is important to communication as a child or adult may seem not interested or bored where it is actually they do not like to speak in groups or to people they do not know. Literacy which involves reading and writing as some may have developed these to a higher level whereas others may find them difficult for different reasons such as learning difficulties or language barriers. ICT knowledge which involves sending and receiving emails, having internet phone conversations or accessing and uploading photos or video clips. Although some people may share them same difficulties they may have with literacy and may or may not prefer this type. Confidence and self-esteem are the main factors in the kinds and styles in which people communicate which could lead on from previous experiences they have encountered such as a child was made fun of because they said or spelt a word wrong so in later life they avoid spelling and writing, where a child who listens may become a confident adult who will share their opinions and views. A. C 2) Some potential barriers to effective communication are: Information the sender may want to send but have language difficulties and is unable to express themselves in spoken or written forms. They may also not understand others needs. ( Encoding as the sender may send out an inappropriate method of communication such as a written formal le tter rather than a verbal conversation. The sender could also may have difficulty in choosing appropriate words or use an inappropriate tone of voice. The sender may write illegibly or have language difficulties and are unable to express themselves. ( Transfer such as emails may not be received, post may go missing, background noise may interfere, verbal or written messages sent through children may not come across fully, voice mail may not be listened to by recipient or verbal messages sent by an adult may not come across fully. ( Reception as people suffer from hearing difficulties they may not realise that the communication was meant for them or a person with a visual impairment may not be able to see facial expressions. Gestures or written messages clearly. ( Decoding the recipient may not understand or hear the message correctly because of language difficulties, may not have the time or experience to fully understand the intended message, their past experiences influence how they receive and interpret messages, the relationship between sender and recipient may influence communication whether the sender is someone the recipient does not know or the recipient may be distracted and not listen fully to the message. ( Feedback may not be seen which means the sender may not realise that there are difficulties in their method of communication, they may not show any facial expressions or may interpret the recipient reaction wrong. ( Response may not be sent back and the message has not been received or fully understood or the sender may respond negatively as method of communication is misunderstood or unclear. (A. C 3) This will be seen in observation. (A. C 4) This will be seen in observation. (A. C 5) There will be a time when extra support may be needed to share effective communication with a child or adult and to meet their needs which include: Speech and Language Services which we may need the support of such as speech and language therapists who help us find was of communicating with children and young people. They would also provide us with support, guidance and suggestions of resources we can use to help aid us in communicating with children and young people such as the picture exchange communication system (PECS) or provide training in visual systems like makaton. Speech and language therapists work closely with infants, children and adults who have various levels of speech, language and communication problems. They would also work with people who have swallowing difficulties. They would assess the clients needs before developing individual treatment programmes which would enable the client to improve as much as possible involving families, carers and teachers. Speech and language therapists usually work as part of a multidisciplinary team with other health professionals such as doctors, occupational therapists, psychologists and physiotherapists and may also liaise with professionals in education and social services. Speech and language therapists job responsibilities include: †¢ identifying children’s development †¢ Identifying their speech and communication difficulties/disorders †¢ Assess and treat swallowing and communication difficulties caused by congenital problems like cleft palate or acquired disorders from a stroke or injury †¢ Devise, implement and revise treatment programmes †¢ Monitor and evaluating clients progress Advocacy Services as part of the united nations convention on the rights of the child we are obliged to share information with children and young people on matters that are important to them. The child would then be assigned an advocate who’s job role is to put forward the child’s best interests and to relay to others the feelings and needs of the child or young person. Advocates are particularly essential for children and young people who are in local authority care or for children and young people with communication difficulties. One type of childrens advocate represents or gives voice to an individual or group whose concerns and interests are not being heard. A child advocate will try to prevent children from being harmed and may try to obtain justice for those who have already been injured in some way. A child advocate may also seek to ensure that children have access to positive influences or services which will benefit their lives such as education, child care and proper parenting. Another form of child advocacy happens at the policy level and aims at changing the policies of governments or even trans national policies. These advocates do lobbying, policy research, file lawsuits and engage in other types of policy change techniques. Outcome 4: Be able to apply principles and practices relating to confidentiality (A. C 1) Confidentiality is data protection and is about respecting people‘s right to privacy and keeping information safe which they have provided and not share with other people or pass on personal information about the families and children you are working with, except when it is in a child’s best interest to do so e. g. here are concerns about a child’s welfare as they are showing signs of abuse so I would approach my boss or manager about it but not discuss it with anyone else unless it concerns them or if a parent has asked for the contact details of another child’s family where I could not give that information as I do not have consent to give it out nor do I have access to such information. Otherwise as a main rule it is essential to consider all gained inf ormation as confidential. Most settings have a confidentiality policy to help ensure that this applied which all employees MUST read and apply to their work. Congeniality is very important when working with children and young people that there is a legislation that covers all the stored information. That legislation is Data Protection Act 1998. The Data Protection Act 1998 covers both electronic records and paper based records. It strictly regulates the keeping of records, passing of information and the storing of data. The act was created to protect people’s confidential and personal information from being shared without consent. Any work settings that collect and store information about children, young people and their families must register with the Data Protection Commission and anyone who has access to any of the information must follow the acts principles. All information stored must also be up to date and access secured. (A. C 2) This will be seen in observation. (A. C 3) When working in early years settings parent and children have a right to confidentiality although there may be some times when the need to maintain confidentiality will be breached if disclosing concerns such as if there are concerns about a child’s welfare e. g. abuse. Where abuse of a child or young person is suspected all settings should have a designated person/s to deal with child protection issues. If you have concerns that a child is being abused it is our job to disclose this information to the designated person of the setting unless you think by disclosing the information will put the child/young person in further danger which can be very hard to work out so having colleagues to discuss this will help you come to a quick and more accurate conclusion. This can become very difficult if you feel that there is a child or young person abuse issue and the designated person thinks that there isn’t. I think if you have a doubt then it is better to be safe than sorry and maybe monitor the child gathering more information but if the child is in significant danger then report it to the safeguarding board immediately. Parents will have had a copy of the child protection policy which states that information regarding every child will be disclosed if it is deemed that any child is in significant harm or danger which gives us the right to report any kind of abuse to the safeguarding board without the parents, carers or guardians permission. However it is important to follow the right steps whilst reporting a case of abuse or a suspected case, we need to gather the correct information such as if a child or young person discloses information to you do not promise to keep a secret because we will have to disclose the information given and this will make the child think that they cannot trust that person anymore as they trusted you in the first place to disclose the information. Also a main feature of sexual abuse is that the abuser asks the child to keep this a secret between them. Breaching confidentiality is very serious and most settings have a procedure in which you should follow in the case that breaching confidentiality arises. Information should be passed quickly and directly to the person in charge of dealing with such concerns although confidentiality is still upheld so that other staff, parents, etc do not know anything about the concerns UNLESS they do need to know.

Characteristics Of The Nation State And Transnational Entities

Characteristics Of The Nation State And Transnational Entities The nation is a culture group residing within the territory of the political state. A group of people are considered a nation if (1) they are permanent residents of a defined territory, (2) they exhibit some form of government, (3) they have a common culture, and (4) they declare themselves to be, and are considered by others to be, sovereign. When a group becomes a nation, older loyalties to family or tribe must be subordinated to the new political order, and a common literature, history, and a sense of a common future develop (Walter, 2004). States are independent political unit that claim exclusive jurisdiction over defined territories and over all of the people and activities within them. The governments are not always able to exercise this jurisdiction completely, but states can encourage or even force patterns of human activities to conform the political map. (Rubinstein, Service, Science, , 2002) The continuous growth in size and complexity of societies led people to seek political organization first in clans based on kinship, later in tribes that were collections of clans, and finally in city-states. Around the fifteenth century, city-states gradually began to emerge as nation-states. A nation-state is a specific form of state, which exists to provide a sovereign territory for a particular nation, and derives its legitimacy from that function. In the ideal model of the nation-state, the population consists of the nation and only of the nation: the state not only houses it, but protects it and its national identity. The nation-state did not always exist, and most of the present nation-states are located on territory that once belonged to another, non-national, state. They came into existence at least partly as a result of political campaigns by nationalists. The establishment of a nation-state can be considered the central demand of any nationalist movement. Japan is considered a nation as it has defined territories, government and the residents share a common culture. Moreover Japan traditionally seen as an example of a nation-state and also the largest of the nation states, with population in excess of 120 million. It should be noted that Japan has a small number of minorities such as RyÃ…Â «kyÃ…Â « peoples, Koreans, and Chinese, and on the northern island of HokkaidÃ…Â , the indigenous Ainu minority. However, they are either numerically insignificant (Ainu), their difference is not as pronounced (though Ryukyuan culture is closely related to Japanese culture). Japan is also seen as a state due to the limited authority powers of the Emperor he is seen as a ceremonial figurehead, he is defined by the constitution as the symbol of the state and of the unity of the people. Power is held chiefly by the Prime Minister of Japan and other elected members of the Diet, while sovereignty is vested in the Japanese people (National Diet of Japan, 2007) The Emperor effectively acts as the head of state on diplomatic occasions. Akihito is the current Emperor of Japan. Naruhito, Crown Prince of Japan, stands as next in line to the throne. Nation-state in Japan express a shared identity of its own population, it has national symbols, above all a national flag and a national anthem, often a wide range of national emblems. In fact it promotes the Japanese national identity in almost every area of human social and cultural life, from the national library to the national airline. Additionally it attempt to create and maintain national unity, and at least a minimal internal uniformity. Nation states have a cultural policy and a language policy for this purpose, and the educational system is often subordinated to this goal. The desire for uniformity had positive economic effects, because nation-states generally try to reduce internal disparities in income and regional GDP. Most have a regional policy for that purpose. How the United States fits the criteria of and functions as a modern nation-state The United States acts a modern nation-state as it is a sovereign territory as it includes a group of people who want to have their own government; furthermore Territories are geographical areas under the jurisdiction of a sovereign state, Sovereignty means authority to control, Territories are elements of states and we know that the united states of America have 50 states, the United states maintain borders and subdivide their territory for governmental purposes. The common values shared between Americans since the United States was founded in the 18th century, Americans have defined themselves not by their racial, religious, and ethnic identity but by their common values and belief in individual freedom (Friedman, 2008). Goals of American Foreign Policy The goals of U.S. foreign policy can be said to include the following: First, the central goal is to protect the nations physical security. This is a primary goal of every nations foreign policy, but the United States has been more successful in it than most. In fact, since the War of 1812, no foreign armies have occupied the continental United States. In contrast, the nations of continental Europe were overrun twice in the twentieth century and repeatedly in the nineteenth century. However the threat of terrorism may change the state of our security. A second goal is to protect the physical security of the principal allies of the United States. For instance, since World War II, the United States has committed itself to protect the nations of Western Europe through NATO), as well as to protect nations on other continents: Japan, South Korea, and Israel. European Union as a transnational entity: A. Discuss the major events which lead to the establishment of the European Union. From the ideas of establishing sovereign state characterized by a union federation and the association of sovereign member states confederation the main development in Europe was on supranational foundation which is the method of decision-making in multi-national political communities, wherein power is transferred or delegated to an authority by governments of member states, this was carried out to to make war unthinkable and materially impossible (Fontaine, Europejskie, 2003), the most important events which lead to the establishment of the European Union were the foundation of the European Coal and Steel Community (ECSC) in 1952, which was included six nations acted like an international organization serving to unify Western Europe during the Cold War and create the foundation for the modern-day developments of the European Union. The ECSC was the first organization to be based on the principles of supranationalism, later The Treaties of Rome were signed on 25 March 1957, by The S ix countries, Belgium, France, Italy, Luxembourg, the Netherlands and West Germany. The first Treaty established the European Economic Community (EEC) and the second Treaty established the European Atomic Energy Community (EAEC or Euratom). They were the first international organizations to be based on supranationalism, after the European Coal and Steel Community (ECSC) established a few years prior. Later two new communities were created separately from ECSC, The executives of the new communities were called Commissions, as opposed to the High Authority. The EEC would develop a customs union between members and Euratom would integrate sectors in nuclear energy. In 1973 the European Union started to witness expansion to include new member states. This process began with the Inner Six, who founded the European Coal and Steel Community (the EUs predecessor) in 1952. In 1992 Maastricht Treaty was signed on February 7th which established the European Union when it came into effect on 1 November 1993 became effective; since then, the EUs membership has grown to twenty-seven with the most recent expansion to Bulgaria and Romania in 2007. B. Major institutions and nations which forms the European Union. The European Union is composed of 27 sovereign Member States: Austria, Belgium, Bulgaria, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and the United Kingdom. C. The contemporary function of the European Union. The function of the European Union (EU) is to enable closer relations between the member states. This is in order to make the most of the collective abilities of the member states, for example free trade, freedom of movement, freedom of job choice. It enables a lot of the beaucracy that used to be involved with those issues to be by passed. The EU was also formed as a counter balance to the position of the United States as the only global super power. The E.U does not belong to specific country, each member state has a say in the running of the EU. The EU was formed mainly out of need for stability in Europe after the Second World War, and was a product of firstly economic agreements, which still form the main basis of todays EU. E. Describe two examples of foreign policy objectives for the European Union. The first objective of the EU is to use a decisive diplomacy to be a key player in international issues ranging from global warming to the conflict in the Middle East. The basis for the EUs common foreign and security policy (CFSP) remains soft power: the use of diplomacy backed where necessary by trade, aid and peacekeepers to resolve conflicts and bring about international understanding. The second objective is to have governments in charge, foreign and security policy is one area where essential authority remains with EU governments, although the European Commission and, to a lesser extent the European Parliament, are associated with the process. Key decisions are taken by unanimous vote. Analyze how nation-states and transnational entities engage in foreign policy to achieve their interests. Analyze how nation-states and transnational entities engage in foreign policy to achieve their interests analyze the consequences of this interaction for international politics. Nation-states interests basically shapes the foreign policy of a nation, as the Nation-states needs; for instance when development is needed in the economical section the foreign policy of that nation changes to meet the needs for nation-state objectives therefore it starts to establishing or maintaining good relationship with other nations to enhance trade business. Taking the United States as an example; the United States signed the North American free trade agreement (NAFTA) on January 1st 1994. Linking the US, Canada and Mexico. Another example is when Americans felt the lack security after September 11th attacks; the foreign policy of Unites States lunched war on terror which involved in a war against extremists in Afghanistan and another war to disarm Iraq from the possessing alleged weapons of mass destruction, Similarity the EU nation-state which represent the interest of all EU countries by shaping the foreign policy to maintain the peace in Europe and the efforts to reduce global warming. In conclusion the development of national states has been of vital importance in the modern world. Principally, the loyalties and beliefs of nationalism have been motivating forces in the organization of complex, technological societies in the urban-industrial period. They have also been important forces in establishing and maintaining international antagonisms.

osmosis :: essays research papers

Aim: The aim of this experiment is to investigate the movement of water into and out of plant cells by osmosis. The cells chosen for study will be taken from potato tubes as they provide a ready supply of homogeneous material. I did the investigation in two parts, the first part of my investigation was my preliminary investigation and then I did my official investigation. In both of my investigations there are several similarities, such as fair testing, variables, key variables, reliability of evidence and safety precautions. In both of my investigation there were obviously some differences which were in the method, apparatus, results and means of measuring etc. Essential Background Reading Osmosis is the diffusion of water molecules across a partially permeable membrane from a high concentration of water to a low concentration of water. Movement of substances takes place through the cell membrane, which separates the different substances in the cell from its surroundings. This type of membrane allows small molecules such as water to pass through it, but it denies entry to large particles to pass. This membrane is called a partially permeable membrane. The amount of water inside a cell is called water potential. Turgor is the name given when osmosis takes place between the cytoplasm and the solution outside the cell. This happens when a plant cell is placed in a high concentrated solution of water, water then passes through the cell wall, the cell membrane, and the cytoplasm and into the vacuole. The increased pressure of water inside the vacuole is called Turgor pressure. Then the cell becomes turgid. Plasmolysis is the opposite of turgor. This happens when plant cells may be placed in a less concentrated solution of water, although this is very unlikely to happen in nature. Water passes out of the vacuole, the cytoplasm, the cell membrane and the cell wall and into the solution outside the cell. The pressure of the vacuole on the cytoplasm decreases until the cytoplasm pulls away from the cell wall. Diagrams I have illustrated the diagrams of turgor and Plasmolysis on a separate page. Fair Testing This is when the result is only related to the variable being tested. For e.g. if there are six variables, five variables must be kept identically the same and only one is changed/tested to see how this affects the outcome. This is ensuring that this investigation shall only be testing one variable (Key Variable).

Needs of Customer Essay

Greeting Service When customers walk into a restaurant, whether it is McDonald’s or Chez Pierre, they expect to be acknowledged. This is a small service, but it is imperative to the success of the restaurant, as customers who are not greeted may simply walk out and eat somewhere else. The type of host a restaurant has will depend on the type of restaurant it is as well as how busy it is. Some restaurants pay hosts to greet customers, call names off waiting lists and walk customers to their tables. In other restaurants, management and wait staff take over this duty. Regardless of what you can afford for your restaurant, always make sure someone has the responsibility of greeting the guests and that person knows it is her responsibility. Wait Staff When customers go to a restaurant, they expect a good wait staff, unless they are dining at a fast-food chain. Even then, customers expect the counter workers to get their orders right in an appropriate amount of time and solve problems quickly and courteously. In traditional, sit-down restaurants, customers expect the wait staff to be attentive, but not too attentive. Wait staff should not hover or interrupt, but they also should come back frequently enough to attend to their customers’ needs. In addition, they should bring food in a timely manner and handle problems, such as food that has been sent back pleasantly. Customers also expect wait staff to be friendly and personable. Environment Customers usually go to restaurants to meet with others socially in a friendly environment. Although environment is not usually considered a service, service plays a large role in creating a good environment. In addition to making sure the restaurant is clean, attractive and the decor is consistent with the food and restaurant’s image, restaurant owners need to tell their staff it’s OK to let guests linger. Wait staff should not hint that it is time for the guests to go. For example, they should not rush the food to the table unless the customer requests it. They also should not start to clean nearby tables in an obvious manner or wait for customers to get out their money to pay the check. To the contrary, wait staff should say things like, â€Å"Feel free to chat as long as you like — let me know if you’ll need some dessert or a drink refill.† Food and Drink Probably the most important service that a customer expects to receive when dining out is a good selection of delicious and well-presented food. According to London wine writer Jamie Goode, it is more important that food be simple and good tasting, made with quality ingredients, than to be fancy or pretentious. Goode also notes that customers expect a large wine selection that is not overpriced. Furthermore, customers expect food to be consistent with the image of the restaurant. Customers who are dining at a family restaurant, for example, expect sandwiches, traditional dinners and moderate prices. At a more elegant restaurant, prices can be higher but food needs to be more of the gourmet variety.

Severe income disparity: A review of the WEF’s global risk

ABSTRACT This paper provides a discussion of one of the most persistent global risks identified by the WEF, namely severe income disparity.The report focuses on describing the systemic nature of this risk along with indicating its manifestation in both developed and emerging economies. Moreover, three distinct concepts of measuring global income inequality are presented as based on Milanovic’s research. The paper discusses numerous interconnected risks to income disparity, and provides recommendations for improvement. INTRODUCTION According to the World Economic Forum (WEF), severe income disparity between the richest and poorest citizens has become one of the most substantial risks facing the global community in the 21st century (Global Risks 2012). The WEF has emphasised the urgency to tackle income disparities because of the widening chronic gap between the rich and the poor. This aspect represents a serious threat to social stability in the global context. The risk of severe income disparity also raises concerns about persistent recession, which has an adverse effect on middle classes in developed economies (Law et al. 2014). In addition, it has been indicated that the process of globalisation has led to a polarisation of incomes in emerging and developing economies. Identified as a systemic risk, severe income disparity is defined as the unequal distribution of individual income across different participants in an economy. Income inequality also refers to the percentage of income which corresponds to the percentage of population (Armour et al. 2013). This concept is associated with the notion of fairness, and it is usually considered unfair if the rich citizens have a substantial portion of a country’s income in comparison to representatives of their population. Moreover, the causes of severe income disparity tend to vary by specific characteristics, such as region, education, and social status. It is important to explore the implications of such income disparity globally (Schneider 2013). This type of inequality is generally measured through the ‘Gini coefficient’, which provides adequate information about the way of how income distribution in a particular country deviates from the notion of perfect equity (Grabka and Goebel 2014). The objective of this paper is to explore and critically analyse the WEF risk of severe income disparity. SYSTEMIC DIMENSIONS OF THE PROBLEM OF INCOME DISPARITY The concentration of substantial economic resources in the hands of fewer individuals indicates a significant threat to stabilising global political and economic systems (Chang et al. 2013). As a result, political organisations engage in a process of addressing the demands and needs of economic elites, which are identified in different economies, both developed and developing. This occurs to the detriment of ordinary citizens, who appear adversely impacted by severe income disparity (Berveno 2014). The global financial crisis has sparked research interest in exploring the dimensions of income disparity across the world. Regardless of extensive discussions on the negative impact of income disparity in developed and emerging economies, this has not resulted in adequate solutions to the problem (Lin et al. 2014). It can be argued that world leaders and politicians unite their efforts to provide a realistic framework of how they can address the issue of income disparity (Burz and Boldea 2012). The problem of widening income inequality is systemic in nature and is linked with political influence. The poorest citizens in the world usually tend to lack access to modern economic and political systems that enforce specific laws and regulations (Pulok 2012). In developed economic systems, representatives of the low and middle classes are commonly found at the low levels of society due to unaffordable education and challenges of obtaining credit facilities. In addition, jobs with high salaries have become scarce (Chang et al. 2013). This emerges as another contributing factor to widening the gap between the richest and poorest citizens. MINIMUM QUALITY OF LIFE The discussion of a minimum quality of life has been recently initiated in the United States. The focus has been on keeping the dignity and respect of human beings intact. Yet, it can be argued that Europeans are more advanced than Americans in terms of the discussion of the issue of severe income disparity (Bergh and Nilsson 2014). The gap between the richest and poorest citizens is mostly evident in developed economies, according to the WEF report (Global Risks 2012). Although such uneven growth is considered normal in emerging markets, they are more likely to face the problem of income inequality in the near future (Shin and Shin 2013). Some may argue that income disparity is an inevitable by-product of free markets. However, there is no substantial evidence to support this claim. There is no easy solution to the issue of income inequality, but global leaders tend to suggest that balance is fundamental (Bergh and Nilsson 2014). Government intervention may appear a relevant solution to the problem. Yet, it should be considered that such intervention should not have a negative impact on market efficiency. Government intervention may be focused on increasing market access. Other individuals and groups that hold a more pessimistic view indicate that the inability to influence government policy can prevent the creation of any changes that try to alleviate the problem of severe income disparity (Global Risks 2012). DIFFERENT CONCEPTS OF INEQUALITY Branco Milanovic is one of the main researchers looking at the issue of severe income disparity. He emphasises three distinct concepts of inequality. The first concept is associated with the aspects of unweighted global inequality. It refers to the use of GDP per capita and ignores population (Milanovic 1998). This type of inequality has been progressively decreased in the last few decades. The second concept relates to population weighted global inequality where it is assumed that all people in a country receive the same income (Pulok 2012). Yet, the precise number of representative persons from each country indicates its population size. If this measure is applied, it appears that income inequality has decreased in the past several years, even though it has expanded in countries such as China and India (Bergh and Nilsson 2014). The third concept used by Milanovic is based on the principle of treating everyone in the same manner, regardless of one’s nationality. This has gradually become a global measurement of income disparity (Shin and Shin 2013). It can be suggested that by applying the proposed measure in practice, global inequality substantially increased in the period from 1988 to 1993. As a result, the poorest 5% have lost almost 25% of their actual income, whereas the richest citizens have gained approximately 12% (Milanovic 1998). ESSENTIAL FINDINGS In the United States, the sector of Accommodation and Food Services emerges as the most unequal sector in the US economy, dominated by substantial inequality within this industry (Auten et al. 2013). It has been indicated that Accommodation and Food Services demonstrated a CEO-to-worker pay ratio of 543-to-1 in 2012. The ratio of compensating fast food CEOs was approximately 1,200 times more compared to the income of the average fast food employees in the same year (Ruetschlin 2014). Such income disparity can be explained with two essential factors: high payments made to CEOs and poverty-level income received by average employees in the industry (Pulok 2012). In the table below, specific information is presented about the Gini Index, which is a standard measure of family income disparity in a country. The data is provided by the CIA, according to which the country that ranks highest in terms of income inequality is South Africa with a Gini Index of 65.0, while Sweden ranks first with a Gini Index of 23.0 (Vogel 2012). These results provide important implications into the widening gap of the richest and poorest citizens around the world. Table 1: Income Disparity in Different Countries, 2012 Overall RankCountryGini Index 1Sweden23.0 5Norway25.0 13 Germany27.0 46United Kingdom34.0 58India36.8 62Japan37.6 85Russia42.0 92Iran44.5 95United States45.0 119Mexico51.7 135South Africa65.0 Furthermore, it has been argued that the wealth of the 1% richest persons in the world amounts to approximately ?60.88tn (Wearden 2014). This is almost 65 times as much as the amount of the poorest half across the world. It has been presented evidence that over the past several decades, the richest citizens have gained adequate political influence so as to turn main policies in their favour (Auten et al. 2013). According to Wearden (2014), tax rates applicable to the richest citizens have fallen in many countries. Since the 1980s, income inequality has progressively increased, as approximately 70% of the global population tend to live in countries with extensively expressed disparity in terms of income (Herzer and Nunnenkamp 2013). Opinion polls conducted in different countries, such as the United States, the United Kingdom, India and South Africa, showed a trend that most citizens in each country hold the belief that the wealthiest individuals exert extensive social and political influence (Xu and Garand 2010). INTERCONNECTED RISKS The global risk of severe income disparity is linked with other interconnected risks, according to the WEF report. As the WEF has indicated, the widening income gap presents a threat to the economic and social stability globally (Global Risks 2012). Therefore, it can be argued that severe income disparity is closely linked with other risks, such as inappropriate governance, persistent crime and corrupt practices, food insecurity, chronic diseases, and terrorism (Fisher et al. 2013). One of the co-authors of the Risks report has stated that if the problem of income disparity remains unresolved, this would lead to greater problems with the other interconnected risks. Cassette et al. (2012) have argued that if absolute poverty is eliminated, this would significantly help global policymakers to address the issue of severe income disparity. In this situation, wealth could be used to increase the living standards of citizens around the world. Moreover, the problem of income inequality is connected to the process of globalisation in the sense that even though the world tries to stay together, it actually is growing apart (Tregenna and Tsela 2012). This problem has become quite persistent after the global financial crisis, especially in the United States, which has been identified as 45th in the world for presenting a wide gap between the richest and poorest citizens (Vogel 2012). The minimum wages received by populations also increase the risk of such evident income divisions because of concentrating more wealth into CEOs of organisations than in the hands of average employees. When access to education and health care is limited, this obviously increases the risk of income disparity because of the gap that is created between those who can afford such services and others who cannot (Cassette et al. 2012). The lack of equal opportunities for professional development of all citizens represents another interconnected risk. It can be concluded that the risks that are mostly associated with severe income disparity are macroeconomic in nature, such as fiscal crises and structural unemployment (Chang et al. 2013). The failure of global governance structures emerges as the most central risk contributing to income inequality. These interconnections between risks provide important insights into the available transmission channels between them (Wearden 2014). SUGGESTIONS FOR IMPROVEMENT The leaders gathered at the WEF should support progressive taxation. They should be also encouraged to avoid any practice that may lead to a situation where they use their high income to obtain political favours (Baldil 2013). As part of the broad strategy to mitigate such global risk identified by the WEF, it is important to respect the democratic will of all other citizens who are not considered rich. Another strategy for improvement is associated with making public all investments in organisations (Leibbrandt et al. 2012). Income inequality can be lowered in situations when more opportunity and growth is created. Global leaders should work on the emergence of an equality agenda. CONCLUSION This paper has provided an exploration of the global risk of severe income disparity, as identified by the WEF. This risk has been indicated as one of the most persistent global risks threatening social and economic stability across the world (Baldil 2013). The focus of the paper was on describing systemic dimensions of the problem of income disparity. It was argued that the problem of income inequality is present in both developed and emerging economies. Another argument introduced in the paper referred to the association of income disparity with political influence. There was a discussion of minimum quality of life, which has been initiated in the United States (Cassette et al. 2012). The income disparity gap has been presented as wider in emerging economies. Moreover, the paper focused on Milanovic’s different concepts of inequality in order to provide a relevant basis for measuring income disparity globally (Milanovic 1998). Specific interconnected risks along with suggestions for improvement have been presented in this report. The major interconnected risk has been identified as the failure of global governance (Xu and Garand 2010). In conclusion, global leaders should constantly work on implementing adequate solutions to tackle the problem of severe income disparity. REFERENCES Armour, P., Burkauser, R. V. and Larrimore, J. (2013). ‘Deconstructing Income and Income Inequality Measures: A Crosswalk from Market Income to Comprehensive Income’. American Economic Review, vol. 103(3), pp. 173-177. Auten, G., Gee, G. and Turner, N. (2013). ‘New Perspectives on Income Mobility and Inequality’. National Tax Journal, vol. 66(4), pp. 893-912. Baldil, G. (2013). ‘Physical and Human Capital Accumulation and the Evolution of Income and Inequality’. Journal of Economic Development, vol. 38(3), pp. 57-83. Bergh, A. and Nilsson, T. (2014). ‘When More Poor Means Less Poverty: On Income Inequality and Purchasing Power’. Southern Economic Journal, vol. 81(1), pp. 232-246. Berveno, O. V. (2014). ‘Influence of an Extreme Inequality of Income upon the Life Quality’. Problems of Economy, (1), pp. 304-308. Burz, R. D. and Boldea, B. I. (2012). ‘Sustainability of Economic Growth and Inequality in Incomes Distribution’. Annals of the University of Oradea, Economic Science Series, vol. 21(1), pp. 249-254. Cassette, A., Fleury, N. and Petit, S. (2012). ‘Income Inequalities and International Trade in Goods and Services: Short- and Long-Run Evidence’. International Trade Journal, vol. 26(3), pp. 223-254. Chang, J., Liu, C. and Hung, H. (2013). ‘Does Performance-Based Compensation Boost Economic Growth or Lead to More Income InequalityDoes Performance-Based Compensation Boost Economic Growth or Lead to More Income Inequality?’ Economic Record, vol. 89(284), pp. 72-82. Fisher, J. D., Johnson, D. S. and Smeeding, T. M. (2013). ‘Measuring the Trends in Inequality of Individuals and Families: Income and Consumption’. American Economic Review, vol. 103(3), pp. 184-188. Global Risks 2012, Seventh Edition (2012). World Economic Forum. Geneva, Switzerland. Grabka, M. M. and Goebel, J. (2014). ‘Reduction in Income Inequality Faltering’. DIW Economic Bulletin, vol. 4(3), pp. 16-25. Herzer, D. and Nunnenkamp, P. (2013). ‘Inward and Outward FDI and Income Inequality: Evidence from Europe’. Review of World Economics, vol. 149(2), pp. 395-422. Law, S. H., Tan, H. B. and Azman-Saini, W. N. (2014). ‘Financial Development and Income Inequality at Different Levels of Institutional Quality’. Emerging Markets Finance & Trade, vol. 50, pp. 21-33. Leibbrandt, M., Finn, A. and Woolard, I. (2012). ‘Describing and Decomposing Post-Apartheid Income Inequality in South Africa’. Development South Africa, vol. 29(1), pp. 19-34. Lin, Y. C., Huang, H. C. and Yeh, C. C. (2014). ‘Inequality-Growth Nexus along the Development Process’. Studies in Nonlinear Dynamics & Econometrics, vol. 18(3), pp. 237-252. Milanovic, B. (1998). Income, Inequality, and Poverty during the Transition from Planned to Market Economy. Washington: The World Bank. Pulok, M. H. (2012). ‘Revisiting Health and Income Inequality Relationship: Evidence from Developing Countries’. Journal of Economic Cooperation and Development, vol. 33(4), pp. 25-61. Ruetschlin, C. (2014). Fast Food Failure: How CEO-to-Worker Pay Disparity Undermines the Industry and the Overall Economy [online]. Demos Organization. Available at: http://www.demos.org/publication/fast-food-failure-how-ceo-worker-pay-disparity-undermines-industry-and-overall-economy [Accessed: 20 August 2014]. Schneider, M. P. (2013). ‘Illustrating the Implications of How Inequality is Measured: Decomposing Earnings Inequality by Race and Gender’. Journal of Labour Research, vol. 34(4), pp. 476-514. Shin, K. and Shin, D. (2013). ‘New Evidence on Determinants of Income Inequality’. Journal of Economic Theory and Econometrics, vol. 24(2), pp. 125-162. Tregenna, F. and Tsela, M. (2012). ‘Inequality in South Africa: The Distribution of Income, Expenditure and Earnings’. South African Ministry of Cooperative Governance and Traditional Affairs, vol. 29(1), pp. 35-61. Vogel, R. D. (2012). Civic Revolution: Targeting the Dictatorship of Wealth [online]. Available at: http://combatingglobalization.com/articles/Targeting_the_Dictatorship_of_Wealth.html [Accessed: 20 August 2014]. Wearden, G. (2014). Oxfam: 85 Richest People as Wealthy as Poorest Half of the World [online]. The Guardian. Available at: http://www.theguardian.com/business/2014/jan/20/oxfam-85-richest-people-half-of-the-world [Accessed: 20 August 2014]. Xu, P. and Garand, J. C. (2010). ‘Economic Context and Americans’ Perceptions of Income Inequality’. Social Science Quarterly, vol. 91(5), pp. 1220-1241.

Summary of “Saved by the Kindness of Virtual Stranger”

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5 Page Book Critique on Francis A. Schaeffers book, How Should We Then Live for a Advanced School Law Class - Essay Example ly states â€Å""To understand where we are in todays world -- in our intellectual ideas and in our cultural and political lives -- we must trace three lines in history, namely, the philosophic, the scientific, and the religious." In this book Schaeffer aims at motivating the people to return to religion and the Christian way of life. He speaks of the problems of the modern day and their affect on society today. By tracing back through history he provides a compelling argument to explain the value of the Christian ethic and belief. His conclusion is that the only way to achieve success and satisfaction in the world today is to go back to the ultimate truth: The Bible. This is considered the absolute perfection that is revealed to Christ through the Scriptures. The book also speaks of the beauty and magnificence of God. It mentions the importance of understanding the true power behind the infinite God as human beings are mere finite shadows under his supremacy. To better explain this aim, a quote has been taken from the book â€Å"It is important that the Bible sets forth true knowledge about mankind. The biblical teaching provides the meaning of all the particulars, however this is especially so with regards to that particular which is critical to man, namely, the ‘self’ individual either him or her; it really provides a reason for the individual to be great. The ironical factor here remains that humanism, which initiates with Man being central, ultimately has no real meaning for people. At the same time, if one starts off with the Bibles position that an individual is created by God and created in the image of God, there is a basis for that persons dignity. People, the Bible preaches, are created in the image of God -- they are not programmed. Each is thus Man with dignity.†(Chapter 4) In his acknowledgements Schaeffer writes â€Å"â€Å"Using my study, over the past forty years, of Western thought and culture as a base, we could attempt to present the flow and

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